The restaurant lacked resources and profits. We have set up goal setting, increased marketing efficiency and contributed to the growth of all indicators

Identified issues:

• Low customer retention
• No repeat visits
• Overspending in the restaurant

Objectives and strategy:

• Raise the average check
• Increase repeat visits
• Increase the total number of guests by reducing outflow

General:

• Audit of all indicators and designation of recommendations
• Introduction of the USP during certain hours - new breakfast menu, set menu from the chef for lunch, and bringing in foreign chefs for dinner for evening
events.
• Integration of conceptual collaborations and an information guide to attract guests throughout the day
• Working with the loyalty program: the cashback and bonus system began to work not only to retain the customer, but also to increase the average check
• Working with service and employee motivation
• Launch of digital promotion - contextual advertising, promotion of geo points

Results:

• Increase in restaurant revenue through conceptual USPS x 2 times
• Increase in the number of new guests through conceptual USPS x 2 times
• Increase in the number of returning guests due to effective work with the loyalty program.