New delivery channels and 2x revenue growth in 30 days for HoReCa service
Identified problems:
- The absence of a restaurant in the leading delivery aggregators
- Ineffective collaboration with current hosting services
- Low income
- Minimum orders
- No return of customers
Objectives and strategy:
- Integration on relevant delivery platforms
- Revenue increase
- Increase in the number of new customers and repeat orders
General:
- Updating content
- Optimization of category names and descriptions of dishes
- Working with a stop list
- Audit of quality index indicators, identification of restaurant growth areas
- Launching advertising campaigns to increase the number of orders
- Launching relevant promotions to increase the average receipt and attract new customers
- Adding to thematic compilation to increase impressions
Results:
- Increase in restaurant revenue x2 times
- The growth rate of regular and new clients x 2 times
- Reflected in the top search results and relevant collections
- Increasing the delivery rating