The project required fixing low website conversion despite having a high volume of traffic.

Objectives and strategy:

• Improve website conversion rate
• Increase efficiency of existing traffic
•  Scale high-performing campaigns
• Improve overall campaign profitability

General:

The main focus was on improving the landing page experience and scaling effective campaign bundles:

• Landing page audit and redesign
• Added social proof
• Strengthened visuals
• Simplified lead form
• Scaling high-CTR bundles across multiple geographies

Results:

• Reach – 2.35M
• Impressions – 10.28M
• Outbound clicks – 75,540
• Website leads – 18,740+
• CPL – $2.56
• Website conversion rate – 24%
• ROMI increased from ~25% to 100%+
• Duration – 9 months

Website conversion rate nearly doubled, directly impacting profitability.