The project required increasing sales volume while maintaining low acquisition costs, especially during high-demand seasonal periods.

Objectives and strategy:

• Scale sales while maintaining a low CPL
• Maximize revenue during seasonal peaks
• Leverage high-converting campaigns and offers
• Ensure efficient budget utilization

General:

At the core of the strategy was the use of email marketing and promotional campaigns tied to calendar events:

• Email marketing campaigns
• Promotional campaigns aligned with key dates
• Black Friday campaign with a sequence of warm-up emails and special offers
• Scaling of top-performing creatives and product bundles

Results:

• Reach – 4.28M
• Impressions – 21.4M
• Website leads – 21,089
• CPL – $7.50
• CTR – 0.65%
• ROMI increased from ~35% to 115%+
• Duration – 8 months