Mission

Marketing is more than just a set of tools and solutions. It is based on the DNA and values of a brand, which must be communicated to the world with respect, precision and a personal touch.

YU is a full-cycle marketing company. Over the past 9 years, we have formed a team of professionals who share our values and aspiration for precision in details. Each direction is headed by an experienced leader with the support of qualified managers - this guarantees stable quality and results.

Graduated from the Higher School of Economics, Elizaveta Yakovets has been engaged in F&B marketing since she was 19 years old. After gaining experience at a federal advertising company, she opened her own agency and, in 2016, joined the restaurant startup “Lucky Group” as the marketing director in Moscow. Over the course of six years, the company opened 20 branches in Moscow, receiving awards from Michelin stars, LaListe, Telegraph UK, GQ and Vogue Russia. Moreover, Elizaveta established two marketing companies in Moscow and Dubai. Both companies specialize in an individual approach and highlight the values of the brand by developing comprehensive strategies.