The project required building a stable flow of low-cost registrations while maintaining high conversion rates. 

Objectives and strategy: 

• Generate a stable flow of registrations 
• Reduce cost per lead (CPL) 
• Increase conversion rate 
• Ensure scalability without loss of quality 

General: 

Within the first few weeks of the project, we developed a transparent strategy and compiled a set of key hypotheses for testing:

• A/B testing of creatives: short vs long copy
• Using various formats of visuals and landing pages
• Weekly elimination of low-performing creatives 
• Implementation of remarketing campaigns 
• Introduction of onboarding bonuses to improve conversion 

Then, we proceeded step by step according to this strategy, testing and keeping only the combinations that worked.

Results: 

• Reach – 1.34M 
• Impressions – 20.5M 
• Registrations & leads – 24,939 
• CPL – $3.90 
• Website conversion rate – 14.48% 
• ROMI increased from ~30% to 110%+ 
• Duration – 7 months