The project required generating qualified leads for the Emaar Creek Project via English-speaking markets (UK, Canada, US) while keeping Qualified Lead Cost under $100.

Objectives and strategy:

• Generate qualified leads for Emaar Creek Project via English-speaking markets (UK / CA / US)
• Keep Qualified Lead Cost under $100

General:

• Launched 3 English lead-generation campaigns with a CBO structure
• Tested multiple audience clusters across Tier-1 geographies (UK / Canada / US)
• Optimized budgets and creatives based on CPL efficiency
• Prepared campaign structure for further scaling across new GEOs

Results:

• Average CPL – ~$14.8
• Best CPL – $10.8
• Qualified lead cost – from $80.3 (based on current campaign performance from Ads Manager)
  The campaigns delivered stable lead volume with controlled frequency and competitive CPL across Tier-1 geographies. The campaign structure and funnel are fully prepared for scaling across new GEOs.