Launching a new brand on the market with the development of a communication strategy and placement in leading lifestyle and beauty publications to position hi, dear as a brand of sensual care.

For the hi, dear brand, we have developed a long-term PR strategy aimed at launching a new brand on the market, increasing its recognition in the beauty segment and expanding its target reach. The campaign included publications in leading glossy magazines — The VOICE, GRAZIA, BURO, Marie Claire, RBC Style and Moskvichka, etc.

Key Focus Areas:

The launch of a new brand Increasing awareness and strengthening knowledge about the brand Organization of PR presence in classical and online media Initiation of special projects and information guides Detuning from competitors through adaptability and personalization through engraving

Media Strategy:

Placement in reputable lifestyle and beauty media with high engagement Working with opinion leaders and bloggers, sending gifts and initiating publications Integrating the brand into the relevant context of self-care

Results:

Significant increase in brand Significant increase in brand awareness
>99 million total coverage of publications mentioning the brand
>755,000 printed copies mentioning the brand Increasing the level of trust among the target audience