A strategic media placement across top lifestyle publications to position KEEPSMILING as a leading name in premium aesthetic dentistry.

For KEEPSMILING, a high-end dental clinic, we developed a PR strategy aimed at elevating the brand’s image in the premium aesthetic dentistry segment and expanding its reach among a targeted audience. The campaign secured features in top-tier lifestyle and beauty media — including The VOICE, Wedding Magazine, RBC Style, and BeautyHack — with a combined monthly audience of over 26 million unique users.

Key Focus Areas:

Positioning KEEPSMILING as a leader in modern aesthetic dentistry Highlighting biomedical and minimally invasive treatment methods Educating the audience on safe, natural approaches to dental care Featuring practical insights, such as teeth whitening before special occasions

Media Strategy:

Placement in high-authority publications with strong lifestyle relevance Editorial formats that aligned with readers’ interests in wellness and beauty Balanced mix of expert commentary and storytelling

Results:

Significant increase in brand recognition Strengthened trust among potential clients Reinforced premium positioning of KEEPSMILING in the aesthetic dentistry space