Non-commercial promotion and building trust with a new brand through the creation of a community among nano— and micro-influencers and their native presentation- based on friendship and engagement.

Extensive work with influencers has been implemented to increase brand awareness and strengthen its position in the market. The main focus is on creating a loyal community with a trusting attitude towards the brand on a non—commercial basis.

Key Actions:

• Compiled a curated influencer base of 500+ profiles, ranging from 2K to 100K followers
• The focus on nanoinfluencers is for the coverage of the influencer campaign and the depth of engagement
• Manual selection, where the blog's style meets the target queries and does not overlap with competitors' content
• Integration into different categories to expand audience (lifestyle, fashion, sports, wellness)

Formats of Collaboration:

• Individual selection of products for the blog segment, mailing and integration into personal content
• Joint cross-publications to create a trusting relationship with influencers
• Point-based invitations to collaborations
• Caring followup with collecting feedback through personal communication and increasing brand engagement

Strategy Principles:

• No commerce — integration based only on friendly barter cooperation
• A bet on native presentation and trusting communication with the audience
• No restrictions in approach and freedom for influencers to create content

Results:

• Consistent organic content with no paid amplification
• Increasing brand awareness
• Increase in sales volume