Performance Activation: Angel Cakes × Poison Drop A fashion-forward in-store experience blending jewelry and desserts to boost average spend and guest retention.

As part of a collaboration between Angel Cakes and the contemporary jewelry concept store Poison Drop, a multi-location activation was launched across all Dubai cafés (excluding Creek). The initiative aimed to drive guest engagement, increase average check, and create memorable touchpoints through gamification and surprise.

Objectives & Strategy:

• Incentivize higher spend through reward-driven mechanics
• Encourage return visits with time-sensitive offers
• Enable cross-promotion between two brands with overlapping audiences
• Add a tactile and emotional layer to the café experience

Results:

• Increased guest loyalty and satisfaction
• Organic social sharing and higher in-store engagement
• Strengthened brand perception of Angel Cakes as a lifestyle destination offering more than just food