The project required conducting in-depth market research and building a performance strategy to increase ROMI from ~30% to target benchmarks.

Objectives and strategy:

• Conduct in-depth market research
• Build a performance strategy to increase ROMI from ~30% to target benchmarks

General:

• Developed a custom unit economics calculator
• Eliminated inefficient hypotheses
• Tested multiple “creatives → funnel” combinations
• Launched personalized campaigns for top-performing geographies

Results:

• Reach – 1.57M
• Impressions – 14.2M
• Leads – 18,200+
• CPL – $5.70
• ROMI increased from ~30% to 110+%
• Duration – 6 months
  In 6 months, the client achieved more than 3× improvement in advertising ROI.