The integration of the beauty brand into modern and premium pilates studios in order to showcase the product and attract a wellness-focused audience.

Organization of joint training sessions with premium-format fitness studios strengthened the positioning of the beauty brand as an integral part of a healthy lifestyle and self-care. These sessions allowed to get acquainted with hi, dear products and create a unique experience that combines beauty and health for customers.

Objectives & Strategy:

• Increase brand awareness and build trust
• Expand the audience
• Sales promotion through special offers for pilates studio clients and product placement in studios
• Creative support and loyalty growth through influencer partnerships.
• Development of B2B and establishment of partnerships

Results:

• Attracting new customers
• Increasing awareness and loyalty among the health and wellness community
• High media coverage and influencer engagement
• Strengthening position in the business-to-business market