Culinary Collaboration Series: Maya × The World’s 50 Best Restaurants
A rare and refined dining experience featuring globally acclaimed chefs—hosted in Moscow for one night only.
Maya partnered with The World’s 50 Best Restaurants (Latin America edition) to curate a once-in-a-lifetime dinner series in Moscow, bringing together global culinary visionaries and Maya’s brand chef Tom Halpin for one-night-only collaborations. Each event delivered an unforgettable tasting menu, blending signature techniques, cultural depth, and experimental flair.
Objectives & Strategy:
- Elevate Maya’s position as an international culinary destination
- Tap into a culturally curious, gastronomically savvy audience
- Build long-term brand equity through association with global excellence
- Generate PR buzz and influencer content through rarity and storytelling
Results:
- Sold-out events and waiting lists for each dinner
- Extensive coverage in culinary and lifestyle media
- Strengthened Maya’s reputation as one of the most forward-thinking restaurants in Moscow